Here’s how we do just that.
We may need to change this policy from time to time. You should check this page from time to time to make sure you’re happy with any changes.
What information do we collect about you, and why?
We will only ever use your data when there is a legal basis for doing so. The most common uses of your personal data by us are:
- In order to perform a contract between you and us such as e-mailing you your e-tickets and/or details of a purchase you have made such as an annual pass or animal adoption
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override these interests
- Where we need to comply with a legal or regulatory obligation such as in our recruitment process (see our full privacy notice for job applicants)
- When you have given us consent to process your personal data in order to send marketing info to you
This may include the following information;
- Name and job title
- Contact information including postal and/or email address, telephone number, etc.
- Credit card or other payment card details
- In relation to our online job application form we will also collect the following;
- National insurance number
- Previous employment history
- Educational and professional qualifications
- Details of convictions/offences
Third party information
We may also collect third party information such as the name of a gift recipient for whom you have purchased a gift. We will assume that you have the necessary permission to provide these details. In relation to our adoption gift packs the name of the third party will be displayed on public boards at the relevant animal enclosures and again we will assume you have the necessary permission to provide the recipient’s name for this purpose.
Storing of personal data
We promise to store the information we hold on you in secure third party systems or in accordance with the suitable physical, electronic and managerial procedures we have put in place to safeguard and secure the information we collect through our website and through other contact with our organisation. In many instances we will delete this information once it has been processed but we will not keep it for longer than five years unless you continue to remain subscribed to our databases.
We’re committed to ensuring your financial security when buying tickets and/or products on our website.
We use a third party online ticketing supplier called Digitickets who is PCI compliant. The customer data of ours they hold is hosted on servers on the EU and subject to the General Data Protection Regulations.
Any personal and financial information you enter when purchasing our online tickets and/or products takes place on Digitickets’ secure and tamper-proof SSL.
We use the following PCI compliant online payment gateways to accept payments on our website;
We occasionally run competitions on our website to win tickets, products or experiences and as part of this we will ask permission to hold your data until a winner has been selected. We will also ask permission to publish your name on our website as the winner as social proof.
We may contact you to request a review of an experience/product you’ve purchased. We will provide a link to a review form on our website where you can tick to say whether you give permission for your name, location and a picture you’ve uploaded to be captured, stored and included on our website.
Any information collected on forms on our website is transferred securely through our tamper-proof SSL via email communication to a direct individual who is responsible for the safe processing and deleting of that data once it has been processed.
Some of our enclosures feature webcams which are streamed live on our website. We have ensured these cameras are focused on the animals and that visitors are not identifiable. However, there are some cameras, such as the one at penguin coast which captures those taking part in the feeding experience. You will be asked at the time of booking if you consent to the fact you may appear on these webcam streams while taking part in your experience.
Details on the cookies we use on our site can be found on our cookies page.
You can choose not to accept cookies by changing the settings in your internet browser.
We use Google Analytics to collect data about traffic to the Folly Farm website via Google advertising cookies. Non personally identifiable information is stored indefinitely for historical reasons to improve the overall user experience. As well as data collected through a standard Google Analytics implementation we also use Google Display Network Impression Reporting and DoubleClick Platform integrations.
If you wish to opt-out of Google Analytics tracking please visit and install the Google Analytics Opt-out Browser Add-on.
We use Google Adwords to offer our products and services to potential customers that search for relevant terms on Google. For more information about the collection, use and sharing of data when using a Google product click here.
Links to other websites
Under GDPR you have the right to request details of the personal information we hold about you at any time. Such requests will be provided to you in an accessible format, typically within 1 month of the request being received and will be free of charge. However, if your request is particularly complex we may require longer to process your request and a charge may be incurred, but we will always notify and keep you updated on this. We may also need to request specific information from you such as forms of identification. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.
The following are all the other rights that you have under GDPR:
- Request correction of your personal data
- Request erasure of your personal data
- Object to processing or request restriction of processing of your personal data
- Request transfer of your personal data
- Right to withdraw consent.
To exercise any of these rights or for further information with regards to data protection, please contact our Responsible Person:
Folly Farm has its own data controller who may be contacted at any time;
Tel: 01834 812731