We’re very proud of our new video.
Made for us by the marvellous Polly and Robin from Mother Goose Films, it tells a beautiful story of a family, who whilst holidaying in Pembrokeshire, discover a board game at the beach that transports them into the world of Folly Farm.
The video was created to tie in with the launch of our new website. The idea behind the video and our new “Pick your own adventure” campaign is to let visitors to our new website know how much there is to do on a day out at Folly Farm.
We caught up with Zoë Wright, head of marketing, for a chat about the new marketing campaign;
“The problem with Folly Farm, if you can call it a problem, is that there’s just so many different things to do here. It’s challenging to get that message across. And our name doesn’t help. The farm is still at the heart of our attraction and it’s where we came from but now we’re much more than a farm. We wanted to get across that we’re also a zoo, a vintage fairground and have a whole host of adventure play. By focusing on the different types of adventure you can have here we hope we can show what a full and varied day it is. We really do have something for everyone.”
“We’re so pleased with the results, I felt quite emotional the first time I saw it. Polly and Robin perfectly understood our challenge and the Folly Farm ethos. They’ve created a genuine, emotive story which captures the importance of family time.”
Lights, camera, action!
We had great fun during the making of the video. Many of the shots are in a point-of-view style using a Go Pro camera fixed to a back pack. This really makes you feel part of the action. Louis and Mia, the children in the story, were absolute superstars. So polite and professional, despite long days.